Panel discussion with Chopsticks Club CEO Theresa Booth, business consultants Jeremy Gordon and Matthew Crabbe, July 2014 Chaired by Club CEO, Theresa Booth, our speakers entered into an animated interview dialogue regarding market entry into China. The discussion highlighted how much due diligence and on-the-ground research can minimise threats to investment. One of our speakers, Matthew Crabbe from Mintel China recommended would-be investors that, "as there is no uniformity of definition for products, you need to get out there and look on the ground for yourself to assess real consumption patterns." Jeremy Gordon of China Business Services commented on the increase in domestic competition and the relative ease of local distribution through established networks that sometimes makes it difficult for foreign companies to compete. We were pleased to welcome more than 60 guests to this buzzing networking event, kindly hosted by EY in London.